Wild Horses is a naturally inspired clothing label focusing on natural fabrics and refined designs that are ageless and effortless.

Launched in 2012 by Natalie Donovan, after graduating Fashion and Textiles school in Fremantle WA, with sustainability being the strong focus, Natalie's aim is to reduce wastage by minimalizing plastic usage in sustainable packaging and in the garment itself by choosing to only use natural fibers and by using a pre-order system which eliminates excessive stock that can only lead to landfill, to only produce small exclusive quantities and manufacturing locally in WA and using a small group of Artisans in Indonesia. 

Natalie lives on the Western Australian coastline and enjoys being surrounded by the ocean, culture, food and fashion alongside her family of five. Being a mum working from our home studio allows me to work and live around the family lifestyle which I feel extremely lucky to attain.



T E A M    

We have a handful of strong inspiring women who work for us. Our patterns, samples and production are done in small quantities allowing us to create small batches of exclusive designs and to allow us to not become the 'Cookie Cutter' of today's Fast Fashion trend. We like to stand alone and be original.

We like to stick to what we know and that is developing and creating cool relaxed effortless pieces that take you from season to season. We like to think of our garments as timeless - Quality versus Quantity always.

Our team is based in Indonesia, and I know people's mind set can be something different to reality, but we have taken the time to find the most ethically sustainable studio to work with to improve our world environment from becoming a landfill mine.

Our team consists of 3 seamstresses who work to ensure all of your garments are cut, sewn and pressed with utmost care.

And then there are the two women who work on finding us our quality fabrics and buttons + zipper notions which is such an important integral part of starting a good quality garment that will last the test of time.

Our WA team consists of one woman. She works from home and does some of our custom orders and made to measure.



 Our main chosen fabric's we tend to use throughout all our ranges are linen and cotton.

These fibers are naturally made and are more gentle on our planet.

Linen is a textile made from flax plant - they use the cellulose fibers that grow inside the stalk of the flax plant to create the fabric. There are 5-6 steps in this process that start out from planting the flax seed to harvesting, breaking, combing, spinning, reeling to then drying ready for making into the appropriate textile product, technically linen is made from a vegetable.

Linen and Cotton allows the wearer to breathe more easily while wearing the garment as it tends to dry quicker when perspiring compared to other fabrics.


S T O C K I S T S 

We are stocked in some beautifully curated boutiques around Australia. If you would like to be a stockist, please email us on info@wildhorseslabel.com.au.


If you have further questions about Wild Horses, please do not hesitate to contact us, as our core principal is transparency, effortless and comfortable essentials for the everyday woman.


  WH Motto   'Luxury must be comfortable, otherwise it is not luxury'. Coco Chanel.